The branding package was designed to capture an energetic, street-inspired feel. The visual identity drew inspiration from early 2000s graffiti and street culture, reminiscent of the bold bubble letters often seen on public basketball courts. The logo and its variations embraced a hand-drawn, dynamic aesthetic with bright, engaging colors to reflect the podcast’s high-energy discussions. The branding package included a cohesive set of assets: a YouTube thumbnail template, promotional graphics for social media, a bracket template for weekly Top-5 picks, a quote template to highlight standout player moments, branded graphic elements for versatile use, a podcast cover, and a customizable stat graphic template for PA's to update game data seamlessly. This comprehensive approach ensured a vibrant and flexible identity that resonated with basketball culture while maintaining a strong presence across digital platforms.