As the sole designer for NBC Sports' Paris Olympic YouTube thumbnails, I was responsible for crafting visually engaging and functional designs that aligned with NBC Sports' official Olympic branding while adhering to the strict guidelines set by the International Olympic Committee (IOC). The challenge was ensuring that key details—such as the sport, athlete, and discipline—were clearly represented while maintaining a scalable, template-friendly system for over 50 Production Assistants working in real time. Using Photoshop, I developed dynamic layouts that preserved legibility across all platforms and screen sizes. Given the fast-paced nature of Olympic coverage, not all NBC Sports videos featured custom thumbnails, but those that did saw a significant boost in viewership and audience retention. This project amassed over 30.4 million viewers (and counting) on Youtube, demonstrating the global impact of our visual strategy.