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NBC Motor Sports Rebrand
NBC Motor Sports Rebrand
Client
Client
NBC Sports
NBC Sports
Type
Type
Art Direction
Art Direction
,
,
Graphic Design
Graphic Design
Year
Year
2023
2023
About
About
I was granted the opportunity to redesign NBC Motorsports' social image with a focus on their Youtube thumbnails, banners, and assets. This project gave me free range on creating a new sleek look for the channel with a concrete identity unlike its previous self. I used a different color pallete to go with each individual motorsport, allowing room to expand the catalog, and creating a natural color association to viewers' favorite diciplines.
I was granted the opportunity to redesign NBC Motorsports' social image with a focus on their Youtube thumbnails, banners, and assets. This project gave me free range on creating a new sleek look for the channel with a concrete identity unlike its previous self. I used a different color pallete to go with each individual motorsport, allowing room to expand the catalog, and creating a natural color association to viewers' favorite diciplines.
process
process
Many sketches involved piecing together what elements embody motor sports. Finding a means to incorporate a photo and text element into the thumbnails and assets felt necessary to give seperation. Finding different lines and paths built into aerial views of race tracks, I believed a symmetric curve would be an appealing way to split the two. Using other elements such as blurs (from speed), glows (from lights), and gravel/pavement were ways to tie in the motor sport aspect of the project.
Many sketches involved piecing together what elements embody motor sports. Finding a means to incorporate a photo and text element into the thumbnails and assets felt necessary to give seperation. Finding different lines and paths built into aerial views of race tracks, I believed a symmetric curve would be an appealing way to split the two. Using other elements such as blurs (from speed), glows (from lights), and gravel/pavement were ways to tie in the motor sport aspect of the project.
Credits
Patrick Wajler
Graphic Designer
John Paschall
Digital Editorial Manager
Credits
Patrick Wajler
Graphic Designer
John Paschall
Digital Editorial Manager
