This was the first project that I utilized Artificial Intelligience and realized it's truest capabilities. I spent some time trying to use AI by giving it random prompts of keywords that were true to POSH and the event space. I landed on a render of an eye that was too accurate to leave behind so I decided that would be the centerpiece of the flyer design. I wanted to blur the lens beyond reality and design which inspired the glass morph texture found in front of the eye. This gave the image a surrealism attribute that gave the myserious feel POSH was aiming for. Having the flyer mockups placed in grungy environments, completley torn apart, was important to the prompt of this flyer as it was going to be pinned up aross Manhattan where flyers and banners rarely sustain a week in their purest form. Natural elements and humans being humans meant the flyer had to be legible from a far, and legible even when destroyed or ripped up. The eye was meant to catch the viewers attention on the street with the big "POSH X", then upon closer examination you can read the fine print about the details of the event. The use of hierarchy here helps physically bringing viewers closer for the important information.